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A current face of Lindex,  and the upscale leather brand Coach, the icy beauty Gwyneth Paltrow has been now chosen as the face of the fiery Boss Black‘s Boss Nuit Pour Femme scent.

"To me, the Boss woman is driven, ambitious, and goes after what she wants, but she balances being strong and very feminine at the same time – characteristics that I strive towards in my own life," the 39-year-old actress said.  Paltrow will appear in various TV, online and media publicity campaigns of the new fragrance,  and has been referred to as "the perfect complement to Boss Fragrances."

The new Hugo Boss’ fragrance has been inspired by ‘the elegance and sensuality of the little black dress. The Oscar-winning actress has always had an affinity for modeling, and back in 2005 appeared in Estee Lauder's Pleasures perfume ads. Classy, elegant and really sensual, Paltrow will be the perfect image of Hugo Boss.

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