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When Vivienne Westwood's son Joe Corre started Agent Provocateur lingerie a number of years ago, it instantly became one of the most beautiful and expensive brands of lace and embroidered lingerie in the world. There was a huge demand for it – until the prices went out of control.

Now the company is going the way of all retail these days, creating a diffusion line called L'Agent. It will feature 15 styles of bras, briefs, thongs and corsets.

Besides having lent their face for Agent Provocateur Fall-Winter 2012/2013 campaign, L'Agent will have the design touch of Penelope and Monica Cruz (Gallery) – both of whom were involved with designing lines for the Spanish brand Mango a few years back. The sisters will be involved with the visual campaigns of the new brand, and are signed up to be involved for the next five years. This will definitely be some underwear worth collecting. This week, Target announced a collaboration upcoming with New York designer Prabal Gurung. Gurung is the most luxe designer to go with Target.

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